Senior Assistant Professor
Muhammad Idreesul Islam
Management
About me
PhD in Management and UGC-NET qualified academic with 10 years of university teaching, research and supervision experience. Author of 35+ peer-reviewed journal articles and book chapters, including Scopus-indexed publications. Expertise includes management and marketing research, research methodology, survey design, SPSS-based statistical analysis, SEM, literature reviews, academic editing and research proposal development.
Interests: Digital Marketing; Consumer Behaviour; Artificial Intelligence in Business; Digital Transformation; Marketing Strategy; Customer Experience; Entrepreneurship and Innovation; Strategic Management; Sustainability; Workplace Behaviour; Higher Education; Research Methodology. Mostly all the social sciences.
Skills
My Services
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