eSupervisor Detail

About me

PhD candidate in Marketing Management at Ferdowsi University of Mashhad, with expertise in advanced research methodologies for behavioral and business sciences. skilled in conducting Meta-Analysis and Systematic Literature Reviews following the PRISMA protocol. Proficient in Structural Equation Modeling (SEM) using AMOS, SmartPLS, and , as well as advanced quantitative analysis with SPSS (including data cleaning, outlier detection, missing data handling, and parametric/nonparametric tests).

Interests: Strategic branding (branding and brand management operational plans, brand growth and development, brand defense strategies), industrial marketing, marketing campaigns, marketing science (marketing analysis) and marketing research