Assistant Professor
Heena Arora
Research Proposal Development
About me
Dr. Heena Arora is an academician & researcher specializing in Marketing & business research. Many students presented their research in International Conferences like IIM’s & MDI. With proficiency in systematic literature reviews, bibliometric analysis, advanced research methodologies, and data analytics, she is passionate about generating impactful research that contributes to academic knowledge and industry practice.
Interests: Dr Arora research portfolio includes publications in reputed journals, conference proceedings, book chapters, and case studies. Her areas of expertise encompass consumer behaviour, neuromarketing, AI in marketing, sustainability, digital transformation, and green supply chain management.
My Services
No Consultancies Available Yet
No consulancies are available at the moment.