eSupervisor Detail

About me

I am a Research Professional with expertise in project management, data analysis, research methodology, scale development, and academic writing. I have worked on ICSSR- and ICMR-funded projects and authored 35+ research publications in Scopus, SSCI, and ESCI indexed journals. Skilled in SPSS, AMOS, R, Stata, and NVivo, I specialize in quantitative and qualitative research, publication support, and evidence-based research consulting.

Interests: Marketing and Consumer Behavior, Brand Management, Digital Marketing, Social Media Research, Social Media Addiction, Health and Well-being, Social Determinants of Health, Scale Development and Validation, Behavioral Research, Quantitative and Qualitative Research Methods, Psychometrics, Entrepreneurship and Rural Development, Public Health Research, Data Analytics, and Evidence-Based Policy Research.